Just finished doing the SEO for one of the businesses I’m a partner in.
Our main keyword is Yoga Redfern and as you can see we’ve dominated the Google results
If you’re interested to know how we did that see this post
SEO Results
When it’s done properly you can get amazing results from SEO, do it wrong and it’s a waste of time.
Neil ASher
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Last week I told you I built my dad a new website:
http://fastdrainunblocking.co.uk/
I used every trick I know to make sure his
website makes him a lot of money.
Plumbing and drainage is a VERY competitive
market so we used the latest SEO strategies
to get the site to rank very quickly for his
buying keywords.
If you search google for that you’ll see
his site is already ranking very well.
(No 1 & 2 when I just checked)
Would you like to see how I did that?
Well I video’d the whole thing so I can
use them as training videos for my team
Want a copy for free?
OK here’s how to get it, simply e-mail
me a testimonial about how my e-mails
and marketing tips have helped your business
neil @ neilasher.com
Simple!
Once I get that I’ll send you a link to the
training video’s
They’re uncut
You’ll hear me giving specific instructions
Step by step
Every detail and strategy covered.
If you want to rank No 1 in Google
for a very competitive keyword in
just 6 days e-mail me a testimonial now
Neil
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It’s not very often I build websites anymore,
time is much better utilised working on selling
than creating but when my dad asked me to
re do his website I wanted to look after it personally.
So naturally I’ve utilised all the best SEO, PPC marketing
and mobile strategies to make sure his site kills it.
It’s my dad after all 
Anyway I video’d the whole process from start to finish
including the secret SEO stuff I never talk about (some
strategies are for me only 
BUT
If you look hard you’ll see them (hint social media likes)
Anyway
If you want to take a look you can see it below
Before you go look.
If you have a website and want to get some link juice
e-mail me and I’ll put your link on one of my sites
in return you’ll put a link on your site.
Fair enough?
OK here’s the site:
See if you can spot the SEO and Mobile strategies
after all you can be sure I did EVERYTHING I can
for my dad
Neil
P.S If you want to link swap let me know
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Morning, I just wrote a new blog post on my other blog
it’s all about the new thing in mobile e-commerce
check it out here Neil Asher
Neil
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Let me outline a situation for you quickly:
Hypothetically, you’re a public company that lives and dies on it’s share price.
For years you’ve been the only supplier of your product.
You’ve made billions!
The shareholders are happy 
)
Then along comes a new upstart company.
They grow twice as fast as you did.
They’re smarter than you and they know it.
They’re stealing your business, your share price falters and the investors want ACTION!
So you go looking for ways to grow your revenue, but there is only a finite universe of people who want your product, it’s not like you can manufacture customers.
So you’re options are to:
1. Sell more to your existing customers
2. Take more from your existing customers
What do you do?
If you’re smart you’ll do both.
This is the situation Google finds itself in today Google announced that it would be altering it’s keyword triggering algorithms
in effect Google says it will no longer serve exact match keywords as exact match it will now serve them as quasi phrase match keywords to help us (the poor poor advertisers) do better….
So to make this very clear for you, yesterday one of my keywords [teach my baby how to read] would ONLY serve my ad IF someone typed in that exact word combo in that exact word order.
And as you can see that’s a strong indicator of buying interest for my product.
However; this is what Google says:
“Starting in mid-May, phrase and exact match keywords will match close variants, including misspellings, singular/plural forms, stemmings, accents and abbreviations”
That all looks great until you realise that search intent varies greatly from word to word!
What this will do for Google is vastly increase the number of times my ads get shown and clicked on resulting in MUCH more money for them and less in my bank account.
So my advice is get to work NOW on negative keywords, because come May your traffic may spike but your conversions will drop.
Neil Asher
P.S Facebook‘s ad revenue took a hit recently so expect a similar strategy from them in the not to distant future….
P.P.S want to opt out of this?
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Hi if you’re reading this then Hurrah!
You’ve found me doing some SEO for a youtube post all about Sir Michael Wilshaw
I saw a great a great article on the BBC today all about sire Michael Wilshaw and he was saying how
terrible our schools are and that kids are not being taught what they need to do well in life.
Anyway one of the products we market is a early learning programme for kids so this is a great opportunity to
leverage the media and drive some free traffic to my site :-0
so that’s what I’m doing.
I’ve also set up a google adwords campaign on the keywords that are trending for this too
Sir Michael Wilshaw PPC campaign
That’s my ad here it is in case you can’t see it
and notice I’m linking to BIG sites so that this post gets lots of credability with Google and ranks faster for the keyword
Sir Michael Wilshaw get the idea?
So once again this is how to take advantage of this for a new media and SEO
I’ll also e-mail my list about the video as it sells my product at the end
Neil
P.S watch this video Sir Michael Wilshaw so you can see how I monetize the youtube traffic
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Neil Asher - Lifecycle of an entrepreneur
If you are or ever have been a work from home entrepreneur, you can probably relate to this…
These are the 4 Stages of the work from home entrepreneur Life Cycle, according to ME.
At the risk of laying my emotional immaturity bare for all the world to see, read about the four stages below.
I figure I’m probably in good company, however, according to Jung in his book memories dreams and reflections (which is AWESOME by the way), our emotional development stops at about age 7. So that would make the following juuuust about right then 
I call this one the wide-eyed and bushy tailed stage. Cause it’s the phase in being a work from home entrepreneur where you are all star eyed and bedazzled by what kind of earning potential you’ve got out there waiting for you.
I went from earning £8.50 an hour as a chef, to £100+ an hour (that’s my conservative guess–definitely on the low end, figuring £5,000 a week which is what I was making back then in my first business.
Here’s where the problems begin. You somehow missed it before, but now it becomes clear that being a work from home entrepreneur is actually work. Heaven forbid.
By stage two, you’re getting used to making money with a whole lot less effort than 99% of the world. And that’s the problem.
Call it human nature, but that soon gets old. You start to realize that while generating £10,000 a week is great, BUT…. it’s still work.
Dissatisfaction starts to brew.
Here’s where things can go south quick if you don’t just stop and take a breath and understand that you are where you are because you need to be there at the moment.
Tough pill to swallow sometimes, but it’s the truth.
However…
It can be hard to remember that when you look up long enough to see that you’re generating X pounds while you read about other people telling you they make £50K a week.
You don’t really think about all the risks, hard work, sacrifices, or their string of failures that led them to their current success. All you can see is the difference in the bottom line.
Thoughts like, “Well if that guy can do it, anyone can do it.” start to creep into your head.
The pressure builds enough for you to consider busting out of this (now crap) business and doing the next big thing.
After all, everywhere you look, there are a ton of successful people (far less equipped than you that are doing it. If they can do it, why not you?
Here’s where you have a choice to make.
You can either shrink back and stick with what you know, and somehow just be OK with the nature of the business. That you work for money. And that when you don’t work, you generally make less.
OR… you can stretch yourself and make a move.
For me, Stage Four is the time to make the move. A BIG, BOLD move.
Cause you realize that the only perfect business you’re ever going to get is…
YOU.
So you start shifting your thought processes. Instead of being focused on how to keep your client “happy” and how to keep the projects coming through the door, you start focusing on step one in business: generating more revenue for yourself… selling more of your own stuff or other people’s stuff.
This is where you need to FOCUS.
My advice make your first business work BEFORE you start the new business.
What does “work” mean?
For me it means it runs without me, if I need anymore than an hour of work to make the business work then it’s not a business, it’s a job.
So stay focused and systemise the business and get people to run it for you.
Then you’re ready for the next one.
Neil Asher
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Neil Asher LOVES PR
Morning I've just started a new P.R firm to look after the P.R for Kidz 5 A Day I Learnt a long time ago that the worst number in business is 1 so I diversify my marketing as much as possible now. Doing both online and offline multiple strategies to attract new business is smart. anyway I interviewed a ton of firms and 1 of my questions for the P.R teams was this: Q. What's the difference between Direct Response, advertising and P.R? simple huh? Anyway the winner gave me the following answer; A. Once again, sex explains everything Neil...including the differences between direct marketing, advertising and PR. You go to a party and you see a SEXY chickybabe across the room. You go up to her and say "Hi, I'm great in bed, what about it?" That's direct marketing. You go to a party and you see a SEXY chickybabe across the room. You give your friend ten quid. He goes up and says "Hi, my friend over there is great in bed, what about it?"... That's advertising. You go to a party, you see a SEXY chickybabe across the room. She comes over and says, "Hi, I hear you're great in bed, what about it?"... That is the power of PR
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10 Must Have WP plugins
1. http://wordpress.org/extend/plugins/ultimate-tinymce/
2. http://wordpress.org/extend/plugins/ps-disable-auto-formatting/
3. http://www.catswhocode.com/blog/killer-hacks-to-enhance-wordpress-editor
4. http://mateuszlerczak.com/google-plus-badge/
5. http://www.laptoptips.ca/projects/tinymce-advanced/
6. http://www.w3-edge.com/wordpress-plugins/w3-total-cache/
7. http://yoast.com/wordpress/seo/
8. http://wordpress.org/extend/plugins/flickr-rss/
9. http://betterwp.net/wordpress-plugins/google-xml-sitemaps/
10 http://www.mattvarone.com/featured-content/shortcodes-pro/
Bonus 1 :-0
11 http://devgrow.com/sharebar-1-2-released/
Then I use the editor to put tracking codes into footers etc
Neil asher
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Hiya
I get asked this question a lot!
Looks are important to all of us
we take in the world with our eyes
online, our “eyes” is our computer screen
some have big screens some small.
Think iphone vs home computer
so it’s no surprise that the size of your
screen has a profound effect on the
look and functionality of your website
did you know that if your ‘buy now’ button
has to be scrolled to be seen you’ll lose
18% of sales on average?
18%!!!
Holy cow
So it pays to know how your website looks for
your customers with their varying screen
sizes
http://viewlike.us/?url=www.kidz5aday.com&button.x=26&button.y=14
Check that out
this little baby tells you exactly how your site looks
in the most popular screen sizes
you’ll see our buy now button is out of view
for smaller screen sizes… BAD!
We’re changing this right now
Good to know huh?
anyway
“No your bum looks great honey”
enjoy your weekend!
Neil Asher
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