are boys more likeable than girls?

Using Facebook to alter branding 

As part of our ongoing experiments I've set up some new 
facebook fanpages and I've been split testing the pictures not 
only in the ads but also on the fan page itself.

For the main part pictures on the fan page had no effect at all 
(something else does, will reveal all another time) BUT one 
thing that was interesting was that it seems that women are more 
inclined to click "like" if it is to do with their son than their daughter.

but

the same thing does not follow for men, men were equally as 
likely to click like for their sons or daughters.

What does this mean?

Well if you're selling to parents you're better off using imagery 
of sons rather than daughters.

What about if you're not selling to parents?

Here's a tip, use Neil Asher facebook to test ads BEFORE you use them in 
your marketing (website, print media etc) this way you'll know
which pictures work best, headlines and offers.

The tests are cheap to do and the results remove a lot of the 
guesswork and bias that we have when we put products and 
campaigns together.

Give it a shot :-)

Neil

P.S We had Tash's birthday party on Saturday night…. Tash LOVES 
Peking Duck pancakes, so I spent all day Saturday making and 
prepping the duck… at 7pm I put the duck into the oven ready 
for 8.30 at 7.15 the kitchen was full of black smoke!

Pictures here:

http://www.facebook.com/photo.php?pid=407256&l=972e0c385e&id=100001878462177

If that link is busted just go to my FB page and check the photo's :-)

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