Getting a divorce
I have a business that is doing OK.
It makes makes a small profit, it’s a cool little business and i like the product it sells.
I’ve been working on it for a year now and It’s still not doing great and I have to face the reality that it never will.
If I look at the time I invest in the business each week 7 – 10 hours I have to be a realist and ask myself
“Could I use that time in another business and get a better ROI?”
The answer is yes…. specifically the answer is I’ll never know unless I try.
Lots of people stay in relationships because it ‘tolerable’ it’s not great and it’s not terrible, it’s OK.
I think this is slow death.
But that’s me.
I hear lots of people stay in jobs that they no longer like as well… I tend to think that these people must have forgotten that they are dying. I think when you remember this and truly believe it then it becomes VERY hard to do anything at all unless you actually want too.
For me business is a relationship.
It’s easy to start a business and when you do there is a rush of euphoria, everything is new, the learning curve is steep.
Then you take the rose coloured glasses off, you see the problems with the business.
There is the inevitable ‘grass is greener’ phase where you look at other peoples businesses and think there’s is better.
And then for most people we come to a deeper level of love and respect for the business.
Over time though that can wane, and when it does it’s time to spice things up (i’m loving all these sexual metaphors :p) new products, new services and new ideas… sometimes even a new member to the team!
But alas, for some businesses it’s no good, what was once working, no longer does. For these businesses 2 choices remain.
1. To sell/close it
2. To soldier on ‘tolerating’ it.
Sometimes you have to let it go. It’s best for both of you.
So I’ve decided to close the business, sure `i could sell it, but finding a buyer takes time and energy again and for me I’d rather just move on.
You’ve gotta know when to hold em and you’ve gotta know when to fold em.
If you’re soldiering on with a career, business, friendship or business that is just OK…. it’s time to make a decision.
Remember it’s hard to let new things into your life when you’re holding on to old things.
P.S Hmmm now that I think about it I wonder if people who jump from one e-book to the next have got commitment issues?
Fear of failure would seem like a glib and too simplistic diagnosis, yet commitment issues tend to be all about fear of failure.
If you’re jumping from one thing to another without actually giving anything a real try, maybe it’s time to stop.