Business is fun, I love the idea of creating value and making a quid for my efforts, it puts a smile on my face and spring in my step :o)
Make no mistake, it’s a jungle out there.
Money is a powerful motivator for people and there are people who will do anything they can to get money, specifically YOUR money.
There are basically 2 ways to win at business;
1. Be the best in your niche
2. Be the only one in your niche
Normally I talk about being the best in your niche, however once you get started you’ll quickly learn that there are plenty of other businesses who’ll stop at nothing to be the only one in that niche too.
As I said it’s a jungle out there, to survive you have to know how to fight when you need to.
Over my 20 years of business experience I have occasionally had to defend my business against attacks from competitors, I have found the best form of defence is invariably to attack back.
So here’s 5 simple ways to kill your competition in your niche.
advertise negative keywords
Report to ASA:
The Advertising Standards Authority is a simple tried and test strategy to give your competitors a headache.
99% of ads that companies run fall foul of the ASA’s guidelines, a cursedly glance at their site shows the extent of the battles that are fought between the major companies on the UK high street:
From Tesco, sainsburies and Asda doing battle to Phones 4U.
A confident at the ASA admitted that 99% of their complaints where instigated by rival companies, making the ASA unwilling pawns in the battle for your cash.
So, first port of call is to report your competitors to the ASA.
Google adwords is brilliant, I am still amazed how much money can be made from it so easily, and how few business owners utilise this simple but effective tool.
For all it’s good it can be used for battle too, here’s how;
No matter how good your business is you will get complaints, no matter how well you handle complaints the sad truth is that some people would rather go online and bitch about your company than come and talk to you directly to solve it.
Naturally as a business owner you do everything you can to mitigate these complaints but once they’re online they’re their for all to see.
Why not help customers find the negative reviews that your competitor so desperately wants to hide.
A very effective strategy is to place google ads on buying keywords and direct the traffic to the bad reviews online.
nasty huh… works VERY well.
It’s brutal in the big bad business world and it’s best you prepare yourself for attack so you can defend should you find yourself on the receiving end.
Write negative reviews
Naturally the adwords strategy won’t work if there are no negative reviews online, so why not create your own and post them to sites dedicated to bitching and moaning.
This is highly unethical, however I know this happens all the time.
Tripadvisor is at the heart of a VERY BIG ongoing legal battle with a group of hotels that have been targeted with negative reviews by competitors, the hotels can do F.A to remove these false reviews and their business is slowly being killed as a result.
Think this couldn’t happen to you?
You’ve seen Googles latest innovation with instant search, this is when Google sees what you’re typing in the search box and offers suggestions as to what you might like to see.
This is VERY easy to game.
I have used this on numerous affiliate sites to get keywords that i want to appear to appear,
quite simply it is repetition and diverse users that make a keyword show up in instant search.
If you get 10 people in 10 different locations (a location as defined by IP address NOT physical location) to search for “(business name) rip off” then lo and behold that search terms comes up in instant search after a few iterations of doing this.
then it’s just a simple case of having the domain name and doing very very simple SEO on it and you’re done.
Register web sites
So the instant search naturally you’ll want to make sure you register www.(your own business name)ripoff.com ASAP
There are MANY more ways, however for the next level it starts getting pretty gnarly and I’d rather not share those strategies publicly as I use them more often than I care to admit.
However, what i’ve shared here will kill 95% of attackers.
This is not a pretty fluffy post, I hope I’ve shook you up a bit.
Business IS fun, it IS rewarding and I believe it is a great vehicle for personal growth. I would however be doing you a grave disservice if I didn’t give you the whole picture.
I don’t know anyone else who does, do you?
P.S I welcome your comments on this post.