want to see my dads website?

It’s not very often I build websites anymore,
time is much better utilised working on selling
than creating but when my dad asked me to
re do his website I wanted to look after it personally.

So naturally I’ve utilised all the best SEO, PPC marketing
and mobile strategies to make sure his site kills it.

It’s my dad after all :-)

Anyway I video’d the whole process from start to finish
including the secret SEO stuff I never talk about (some
strategies are for me only ;-)


If you look hard you’ll see them (hint social media likes)


If you want to take a look you can see it below

Before you go look.

If you have a website and want to get some link juice
e-mail me and I’ll put your link on one of my sites
in return you’ll put a link on your site.

Fair enough?

OK here’s the site:

drains unblocked derby

See if you can spot the SEO and Mobile strategies

after all you can be sure I did EVERYTHING I can
for my dad :-)


P.S If you want to link swap let me know :-)

be warned

Let me outline a situation for you quickly:

Hypothetically, you’re a public company that lives and dies on it’s share price.

For years you’ve been the only supplier of your product.

You’ve made billions!

The shareholders are happy :o)

Then along comes a new upstart company.

They grow twice as fast as you did.

They’re smarter than you and they know it.

They’re stealing your business, your share price falters and the investors want ACTION!

So you go looking for ways to grow your revenue, but there is only a finite universe of people who want your product, it’s not like you can manufacture customers.

So you’re options are to:

1. Sell more to your existing customers

2. Take more from your existing customers

What do you do?

If you’re smart you’ll do both.

This is the situation Google finds itself in today Google announced that it would be altering it’s keyword triggering algorithms

in effect Google says it will no longer serve exact match keywords as exact match it will now serve them as quasi phrase match keywords to help us (the poor poor advertisers) do better….

So to make this very clear for you, yesterday one of my keywords [teach my baby how to read] would ONLY serve my ad IF someone typed in that exact word combo in that exact word order.

And as you can see that’s a strong indicator of buying interest for my product.

However; this is what Google says:

“Starting in mid-May, phrase and exact match keywords will match close variants, including misspellings, singular/plural forms, stemmings, accents and abbreviations”

That all looks great until you realise that search intent varies greatly from word to word!

What this will do for Google is vastly increase the number of times my ads get shown and clicked on resulting in MUCH more money for them and less in my bank account.

So my advice is get to work NOW on negative keywords, because come May your traffic may spike but your conversions will drop.

Neil Asher

P.S Facebook‘s ad revenue took a hit recently so expect a similar strategy from them in the not to distant future….

P.P.S want to opt out of this?

  1. Click the Settings tab.
  2. Scroll to the “Advanced settings” section. Click the Keyword matching options link.
  3. In the “Exact and phrase match” section, select “Do not include close variants”.

Sir Michael Wilshaw

Sir Michael Wilshaw

Hi if you’re reading this then Hurrah!

You’ve found me doing some SEO for a youtube post all about Sir Michael Wilshaw

I saw a great a great article on the BBC today all about sire Michael Wilshaw and he was saying how

terrible our schools are and that kids are not being taught what they need to do well in life.

Shocking and that’s what Sir Michael Wilshaw says too.

Anyway one of the products we market is a early learning programme for kids so this is a great opportunity to

leverage the media and drive some free traffic to my site :-0

so that’s what I’m doing.

I’ve also set up a google adwords campaign on the keywords that are trending for this too

Sir Michael Wilshaw

Sir Michael Wilshaw PPC campaign

That’s my ad :-) here it is in case you can’t see it

  • “Child Literacy in The UK
  • Is Appalling” Says Michael Wilson
  • For 1-4 years – There Is A Solution
  • www.freeparentingreport.co.uk
cool huh :-)

and notice I’m linking to BIG sites so that this post gets lots of credability with Google and ranks faster for the keyword

Sir Michael Wilshaw get the idea?

So once again this is how to take advantage of this for a new media and SEO

I’ll also e-mail my list about the video as it sells my product at the end


P.S watch this video Sir Michael Wilshaw so you can see how I monetize the youtube traffic :-)

life cycle of an entrepreneur

Neil Asher Rocks!

Neil Asher - Lifecycle of an entrepreneur

If you are or ever have been a work from home entrepreneur, you can probably relate to this…

These are the 4 Stages of the work from home entrepreneur Life Cycle, according to ME.

At the risk of laying my emotional immaturity bare for all the world to see, read about the four stages below.

I figure I’m probably in good company, however, according to Jung in his book memories dreams and reflections (which is AWESOME by the way), our emotional development stops at about age 7. So that would make the following juuuust about right then :)

Stage One

I call this one the wide-eyed and bushy tailed stage. Cause it’s the phase in being a work from home entrepreneur where you are all star eyed and bedazzled by what kind of earning potential you’ve got out there waiting for you.

I went from earning £8.50 an hour as a chef, to £100+ an hour (that’s my conservative guess–definitely on the low end, figuring £5,000 a week which is what I was making back then in my first business.

Stage Two

Here’s where the problems begin. You somehow missed it before, but now it becomes clear that being a work from home entrepreneur is actually work. Heaven forbid.

By stage two, you’re getting used to making money with a whole lot less effort than 99% of the world. And that’s the problem.

Call it human nature, but that soon gets old. You start to realize that while generating £10,000 a week is great, BUT…. it’s still work.

Dissatisfaction starts to brew. :)

Stage Three

Here’s where things can go south quick if you don’t just stop and take a breath and understand that you are where you are because you need to be there at the moment.

Tough pill to swallow sometimes, but it’s the truth.


It can be hard to remember that when you look up long enough to see that you’re generating X pounds while you read about other people telling you they make £50K a week.

You don’t really think about all the risks, hard work, sacrifices, or their string of failures that led them to their current success. All you can see is the difference in the bottom line.

Thoughts like, “Well if that guy can do it, anyone can do it.” start to creep into your head.

Stage Four

The pressure builds enough for you to consider busting out of this (now crap) business and doing the next big thing.

After all, everywhere you look, there are a ton of successful people (far less equipped than you :) that are doing it. If they can do it, why not you?

Here’s where you have a choice to make.

You can either shrink back and stick with what you know, and somehow just be OK with the nature of the business. That you work for money. And that when you don’t work, you generally make less.

OR… you can stretch yourself and make a move.

For me, Stage Four is the time to make the move. A BIG, BOLD move.

Cause you realize that the only perfect business you’re ever going to get is…


So you start shifting your thought processes. Instead of being focused on how to keep your client “happy” and how to keep the projects coming through the door, you start focusing on step one in business: generating more revenue for yourself… selling more of your own stuff or other people’s stuff.

This is where you need to FOCUS.

My advice make your first business work BEFORE you start the new business.

What does “work” mean?

For me it means it runs without me, if I need anymore than an hour of work to make the business work then it’s not a business, it’s a job.

So stay focused and systemise the business and get people to run it for you.

Then you’re ready for the next one.

Neil Asher

Sexy P.R? Neil Asher

Neil Asher LOVES PR


I've just started a new P.R firm to look after
the P.R for Kidz 5 A Day

I Learnt a long time ago that the worst number
in business is 1 so I diversify my marketing
as much as possible now.

Doing both online and offline multiple
strategies to attract new business is smart.


I interviewed a ton of firms and 1 of my questions
for the P.R teams was this:

Q. What's the difference between Direct Response,
advertising and P.R?

simple huh?

Anyway the winner gave me the following answer;

A. Once again, sex explains everything Neil...including
the differences between direct marketing, advertising and PR. 

You go to a party and you see a SEXY chickybabe across the room.
You go up to her and say "Hi, I'm great in bed, what about it?"

That's direct marketing. 

You go to a party and you see a SEXY chickybabe across the room.
You give your friend ten quid. He goes up and says "Hi, my friend
over there is great in bed, what about it?"... 

That's advertising. 

You go to a party, you see a SEXY chickybabe across the room.
She comes over and says, "Hi, I hear you're great in bed, what about it?"...

That is the power of PR


Needless to say they got the job!

I'll let you know how things go

Neil Asher

P.S I'm putting on a free affiliate marketing seminar in London
my plan is 1 day, free, and you have to agree to invest £500
on implementing what I teach you…. I suspect that last caveat
will get rid of all the looky loos and leave the people who actually
want to learn… if that's you e-mail me and I'll send you more info :-)

Neil Asher top 10 wordpress plugins

neil asher My Top 10 Must have wordpress plugins:

10 Must Have WP plugins

1. http://wordpress.org/extend/plugins/ultimate-tinymce/

2. http://wordpress.org/extend/plugins/ps-disable-auto-formatting/

3. http://www.catswhocode.com/blog/killer-hacks-to-enhance-wordpress-editor

4. http://mateuszlerczak.com/google-plus-badge/

5. http://www.laptoptips.ca/projects/tinymce-advanced/

6. http://www.w3-edge.com/wordpress-plugins/w3-total-cache/

7. http://yoast.com/wordpress/seo/

8. http://wordpress.org/extend/plugins/flickr-rss/

9. http://betterwp.net/wordpress-plugins/google-xml-sitemaps/

10 http://www.mattvarone.com/featured-content/shortcodes-pro/

Bonus 1 :-0

11 http://devgrow.com/sharebar-1-2-released/

Then I use the editor to put tracking codes into footers etc :-)

Neil asher

Neil Asher – does my bum look big in this?


I get asked this question a lot!

Looks are important to all of us
we take in the world with our eyes

online, our “eyes” is our computer screen
some have big screens some small.

Think iphone vs home computer

so it’s no surprise that the size of your
screen has a profound effect on the
look and functionality of your website

did you know that if your ‘buy now’ button
has to be scrolled to be seen you’ll lose
18% of sales on average?


Holy cow

So it pays to know how your website looks for
your customers with their varying screen


Check that out

this little baby tells you exactly how your site looks
in the most popular screen sizes

you’ll see our buy now button is out of view
for smaller screen sizes… BAD!

We’re changing this right now

Good to know huh?


“No your bum looks great honey”

enjoy your weekend!

Neil Asher

Exactly what I do and who I use to do it

I wanted to show you exactly what I’m doing for
my new sites so you can apply this yourself.

First the sites are built on word press, simply put
you’d have to be crazy to choose any other platform.

WordPress is very customizable and has a ton of
great plug ins to make it do what you want.

so use wordpress :-)

second as I mentioned already the shopping cart we
use is www.totalbusinesscart.com


Because it does WAAAAY more than we need it to and
it’s cheap and does what it says on the tin, simply.


Here’s a list of the wordpress plug ins we will be using:

WordPress SEO – Very cool and fairly new, we moved
from the All In One SEO Pack to this plugin and have
been impressed by its flexibility and RSS support
along with its simple setup. It also handles Google XML
Sitemap duties, which means we don’t need that particular
plugin anymore.

Sexy Bookmarks – Adds an attractive social bookmarking
menu to your posts, pages, index, or any combination of
the three. Important to Google for showing that you’re after
social interaction with your site, we’ve seen a boost from just
having these buttons on-page.

WP OnlyWire Autoposter – Syndicates your blog posts/articles
to over 20 social networking sites simultaneously using
OnlyWire.com’s infrastructure when you publish a post.
Increases your site’s traffic AND generates fantastic
backlinks, what could be better?

SEOPressor – An absolute MUST, it’s our best timesaver
and most accurate on-page optimization tool
towards ranking. And I don’t want to hear any
whining about what it costs, scrape some pennies
out of the couch cushions and make it happen

OK so now here’s something you may not realize

I have no idea how to build a website :o)

Instead I stick to what I’m good at and get the best
affordable talent to do it all for me, whilst I concentrate
on marketing.

So as a special treat let me share with you my top 2

1. Ed Hadome. Ed does ALL my work on ALL my businesses
I have tried a ton of people and he’s the only one I trust.

He gets marketing and gets how to make money.

you can check him out here:


Ed builds all my sites, I have tried other people
but invariably they end up pissing me off because
they have no idea how to sell, Ed knows how to sell.

2. I use e-lance for LOTS of my stuff I have a core team
of designers, copy writers and, product creators etc

If you need a referral for anything let me know :-)

So there you go, my secret weapons in making money :-)

1 request…. I use Ed A LOT, he’s a good guy and has LOTS
of time for people, so don’t take the p*ss. If you get in touch
have an idea and be ready to take action.

Fair enough?

Otherwise he’ll have no time to do all the stuff I get him doing!


P.S I have had a ton of e-mails asking me if I’m going to start
teaching people how to make money online again.

The answer is no.

I love writing these e-mails and to be honest I make LOTS
more money actually applying this myself than I would teaching it

As my dad says “those that can do, those that can’t teach” ;-)

but as I said I’m happy to tell you exactly what I do in my own
businesses, what works and what doesn’t. It’s up to you to apply it.