most people won’t tell you this

When they want it you've gotta give it to em!

What’s the most important thing when it comes to making sales off and online?

– Copywriters think it’s the written word that sells

– Designers think it’s how the layout and images look

– Printers think it’s the quality of paper

– Product creators think it’s the quality of the product

what about you? what do you think?

This weekend I was in Geneva with Tash and Izzy

What a great city!

The swiss franc is the strongest currency in the world at the mo and it shows.

Anyway we were in the old part of Geneva shopping on Saturday, the sun was out and the place was packed with tourists and locals alike.

it was midday and Isabella started getting hungry.
nb if you’re a parent you’ll know there is an ascension process to kids that want something

1. they ask
2. they shout
3. they scream
4. the have a tantrum
5. meltdown!

She wanted Sushi… nothing else would do.

by 12.15 we were at level 4 as Tash and I franticly searched for Sushi.

12.25 with Izzy approaching meltdown we spot a small sushi restaurant hidden round a corner.

It was; very average and very expensive.


At that exact moment it was exactly what Izzy wanted and thus we wanted it too.


Here’s the idea for you.

You can have a very average product, crap copy (writing), crappy design and rubbishy paper etc


If you have customers who want what you sell you’ll make a fortune!


Start with what your customers want NOT with what you want to sell them.

Obsess over what they want


Over how you want to sell it to them.

Find your market first then create products for that market and you’ll do far better in business.

If you have a product right now, take a step back from it and re think who your customer is.

If you don’t have a product yet stop worrying about what to sell and start researching who has a problem.

More on this in future e-mails 🙂

Neil Asher

P.S I will no doubt get LOTS of e-mails from people saying you should have quality: copy, design, product and printing


I know that, so re read the e-mail and get the lesson.

P.P.S I WAS going to show you a brilliant SEO strategy today to get a ton of back links for free, but it involves some nudity of the page 3 girl type… I didn’t know if that was appropriate so I held back, however if you would like to see it then hit the like button or the +1 button and I’ll know.

50 Free High Page Rank Directories

Neil Asher Says SEO Sucks

You know I hate SEO right?

It’s a total pain in the ass to do and for a start up product test is a total waste of time.
Once you know your buying keywords and you know your product works (sells) then SEO is a great way to get extra traffic and there is evidence to suggest that it decreases the costs of other marketing too.
So my advice
DO NOT start with SEO when you’re testing a product.
DO NOT do SEO as a strategy to get traffic until you have tested your sales process.
DO NOT think that SEO is ‘free traffic’ it ain’t, you have to pay with time, the one thing you can never get back.
Having said that, once you’ve got paid traffic working well it’s smart to optimize.
If you’re like me you’re always looking for a high page rank backlink to your’s or a clients sites. Here are 50 great free directories that are all high page rank.
Add your site to one of these directories a week and watch your results!
Website Name PR
1 6
2 6
3 6
4 5
5 5
6 5
7 5
8 5
9 5
10 5
11 5
12 5
13 5
14 5
15 5
16 5
17 5
18 5
19 5
20 5
21 5
22 5
23 5
24 5
25 5
26 5
27 4
28 4
29 4
30 4
31 4
32 4
33 4
34 4
35 4
36 4
37 4
38 4
39 4
40 4
41 4
42 4
43 4
44 4
45 4
46 4
47 4
48 4
49 4
50 4
Neil Asher

How to tell what someone is really saying

Neil Asher

How To Tell What Some Is Really Saying - Neil Asher

Everything is a Freudian slip!

You’ve heard of Freudian slips right?

A Freudian slip is what Freud postulated happens when a repressed part of the subconscious frees itself through the voice, conversation and behaviours.

An example of this would be a conversation I had with a friend recently when they told me on 5 occasions in less than 2 minutes that they didn’t have the time for their wife. Or when a client found 5 ways to not make it to a session because she knew I was going to “call her” on some behaviour that wasn’t serving her and ask her what was the foundation of it.

Now think about that statement: “I don’t have the time for my wife” what could we assume from this?

Well we could assume that the client is “time sensitive” and that time is important to them, so a possible line of questioning could be about time pressures and how it’s effecting them.

“I don’t have time for my wife” … why not? What prevents you from having time? What would happen if you made the time?

Language tells us SOOOO much about someone if we will only “listen’ to what they are saying and not saying.

I have found in a coaching sessions that people will generally tell you what is wrong with them and how to help them all in the first 5 minutes of coaching.

The next 55 minutes are doing what the client has asked you to do so they can move forward again and make conscous the unconscious desire to get moving again.

Let me say this bold statement.

You already know exactly what you need to move forward in life, your role is to simply get out of the way and really listen to what you say to yourself so you can get where you want to go.

Try this and you’ll see it’s true.

Really listen to somebody as they talk, be inquisitive, ask questions and then listen to the answers.

Don’t offer any comments, leave uncomfortable silences, see what comes to fill them, resist the temptation to fill them yourself, let your friends fill them.

Once your friends know at the subconscious level that you can help they will literally give you the keys to their future in the hope that “finally someone will listen”: not many people listen to their subconscious desire and motives.

When there subconscious feels you will, it will tell you EXACTLY what you need to know.

Your role then is to feed it back to the conscious mind and to rationalise the directive of their subconscious for the them so they can get it

This is being a friend at its highest level.

Try it for yourself

Tell me how you go and I look forward to hearing all about how well you connect and listen to your clients and friends and what a difference it makes in their and your life.

A couple of cool books for this is the psychopathology of everyday life by Sigmund Freud and Robert Johnson “inner work”.

Johnson is a Jungian analyst and as you may know Carl Jung is the father of Coaching Psychology and was an early student of Freud’s before they split because Jung felt their was more to the unconscious than repressed sexual desires!

A good primer on Jung is Man and his symbols.

Have fun listening to your subconscious letting you know how to self actualize your life.

Neil Asher

P.S understanding what people truly want is the foundation of great marketing imho

you explained….why you do the things you do

I had a great e-mail yesterday from one of my subscribers
asking me how I get so much done (I get less done than
you'd think)

It got me thinking about why we do the things we do.

Your subconsious mind is amazing, it is the genius that runs
your body and life

Our rational mind is great fun too but compared to the
subconsious it pales in importance when it comes to
understanding behaviour

Back when I'd finished my Psychology degree and we started
New Insights I was fortunate enough to coach many many
people from multi millionaires to Diplomats, Celebrities to
homeless guys on the streets and much much more.

I began to see a predictable pattern that went something
like this:

Some (percieved) painful event in someones past creates
emotional pain.

The subconscous mind creates a set of new behaviors to
help avoid that pain in the future

whilst the higher mind brings the necessary circumstances
into being to show you the value of it

The rational mind cannot comprehend the magnitude of all
this and tries to "think of the solution"

You, become confused and seek answers both at the rational
level and subconscoius level.

Here's an example; I coached a diplomat for a while who
drank a lot at night, he couldn't understand why he did
this (rational mind) and wanted it to stop.

He came to me for help; after talking for a while I began
to ask him questions.

Me "If you didn't drink at night what would you do?'

Him "Why I'd work of course, I'm very busy and need to
continue working at home"

Me "When you do drink what do you do?"

Him "I tend to watch TV or sit and talk in the garden"

Me "What's great about doing that for you?"

Him "Great? what do you mean? I'm here for help not to
have you cheer leading me drinking!"

Me "Listen, you're here for help, play with me here and
lets see where this takes us ok?"

Him nodding "OK, well I guess I do spend some great
time with my son at night and I really enjoy getting to
know him more and it's nice to talk with my wife and
forget about work for a while…."

See where this is going?

It turns out he loved spending time with his family but
felt guilty about doing that due to some percieved earlier
pain from his father, so his subconscious mind had started
him drinking knowing this would kill 2 birds with 1 stone;

Stop him working
Get him relaxed

We may say this is bad behaviour to drink yet it is the most
elegant solution to this problem.

Here's what I've learnt;

All behaviour serves. Procrastinating for instance generally
means you're not ready and need more information, we have
labelled this bad, yet the opposite is true.

Everything you do serves, think you did someone wrong in
your past? Think again, everything serves, we are inexplicably
drawn to those that we need to meet to learn our lessons.

Everything serves.

The subconscience is trying to meet a need, so far the only
need I've seen consistently is the need to love and be loved.

So I have to assume this is the over riding creative drive for
everything we do.

But your subconsious does not work in a rational way, it has
FAR more resources available to it than mere thought, thus
it creates the simplest way to do that through your behaviour.

Your rational mind tries to understand a complex (to your
rational mind) sequence of events but in truth never can.

Einstein said it best:

“The intuitive mind is a sacred gift and the rational mind is
a faithful servant. We have created a society that honors
the servant and has forgotten the gift.”

So next time you don't understand why you're doing something
or why someone else is doing something just realize that they
are trying to be loved or give love and their behaviour is the sum
of their subconscious mind with all it's resources finding the
simplest and most elegant way to do that.