Offline to Online Strategy


Wanna Make £££ You've Gotta Work Your Ass Off

Sorry it’s been a while since I wrote anything, a new business I’m a partner in has taken off MUCH faster than we anticipated and so I’ve been head down bum up working my ass off.

Plus one of my other businesses the advanced child academy has doubled it’s revenue this month thanks to a new marketing strategy I’ve been testing so I thought I’d share it with you.

OK this business is an online business as you may remember, in fact when I set it up I planned to be only online as it is easier for me to manage from other countries.

But I noticed that increasingly my customers where coming to the site directly instead of via my online marketing (facebook, adwords, bing and LinkedIn)

So I decided to call all my customers and have a chat with them, it’s amazing how few businesses actually talk to their customers!

I learnt that the products were getting good write ups in some magazines (we’ve won 11 awards this year alone).

So I got to thinking maybe I should take a look at running adverts in Magazines and newspapers and test it.

So I called Mark Pocock and asked him to write an advert for me (I NEVER skimp on getting good marketing done it’s false economy)  and you can see it below:


If you look closely you’ll see there are 2 response mechanisms:

1. Go to


2. Text the word READ to a number (blanked out so you don’t try it as it costs me money) 

I did this because I thought long and hard about my target market and where they would be when they saw this advert, I knew they were mums sitting in coffee shops or at the park, with their phones.

I used text marketer – for this service and they’ve been great.

Anyway the response is off the charts and as I said it’s doubled my business revenue so give it a try!

FYI my new business is me and a good friend doing the marketing for companies so they can get results like I get in my businesses, would you like me to do the marketing for your business?

If so e-mail me neil @ neilasher . com and I’ll get back to you.

nb I’ll probably get someone ask if I’ll work for free in exchange for a % of their profits, the answer is no, I don’t work for free and neither should you.

Enjoy your weekend!


P.S Humbly my automated follow up sequence for this is brilliant. If you want to see it done well get on that list, use the URL above, that AR sequence makes BIG money.

P.P.S Like this post? Then click like and let me know you want more like this!